Entering a new market without a local strategy is costly.
Exporting is not just about translating a brochure or looking for a distributor. Each market has its own codes, channels, purchasing habits, constraints and key contacts.
PCT helps you assess a market’s real potential, adapt your commercial approach and structure the first actions so you can move forward methodically.
What PCT does in practice
The support focuses on the useful decisions to make before entering a market: potential, commercial adaptation, partners, prospecting and initial negotiations.
The PCT method
A progressive approach to avoid entering a market on gut feeling alone. The goal is to test, learn and structure before investing heavily.
01
Diagnose
Analyze your offer, resources, objectives, constraints and actual ability to serve the target market.
02
Prioritize
Compare market options to focus efforts on the areas most consistent with your potential.
03
Adapt
Reframe your value proposition, materials and arguments to speak to the right local decision-makers.
04
Activate
Launch the first contacts, test commercial relays and adjust the approach based on field feedback.
Frequently asked questions
A few answers on how to approach an export project without burning time, budget and a few neurons along the way.
How do I know whether a market is really worth working on?
We do not rely solely on intuition or an isolated opportunity. PCT looks at potential, competition, channels, constraints, the level of adaptation required and your ability to execute.
Ready to test a new market?
Free, no-obligation first conversation: 30 minutes to clarify your target market, your options and the next steps.